The University of Dunkin’ Donuts was created 20 years ago to ensure consistency in the products sold across the company’s franchises, which now number 1,700. The course was taken by franchisees from countries as far away as Japan, Venezuela, and Saudi Arabia. The center trains about 600 people a year in groups of 25 to 30 people.


Dunkin was founded by William Rosenberg and he is a fascinating person. Raised in Depression-era Massachusetts, after the family’s grocery store closed, he dropped out of eighth grade and went to work to support his family. He shined shoes, shoveled snow, and made a fortune when he started buying giant blocks of ice and turning them into ice chips, which he sold at a local racetrack.

Due to the rule that all Dunkin’ operators must attend at the same time, Dunkin University attracts many international students from countries as far away as Japan and Thailand. This makes sense, as Dunkin’ has offices in 36 countries, according to the channel’s website. Students have little to lose financially, aside from improving their doughnut-making skills. According to the Chicago Tribune article, the course is free, but all students are responsible for travel and accommodation costs.

Dunkin’ University was at the forefront of the online learning trend even before the coronavirus pandemic and has a digital portal that students can log into. According to TrainingDone, the site is powered by an LMS software technology called Skillport, developed in 2003.

Once enrolled, students have access to classes in food and beverage preparation and customer service. Employees can access this portal from anywhere in the world whenever they need to, making it a very useful training tool.

Dunkin’ Brands University, on the other hand, is a personal establishment of a popular coffeehouse chain. It is located just outside of Boston, and it is required only by Dunkin’ Donuts operators. Dunkin’ Brands College is mandatory only for those who actually operate a Dunkin’ chain, but anyone can participate if they hope to run or own a Dunkin’ restaurant in the future, according to the Chicago Tribune.